Kelly Lindner is the visionary founder of Kells Cosmetics, a beauty brand born from a dream she nurtured since middle school. Driven by her passion for empowering women, Kelly’s mission is to create high-quality products that inspire confidence and celebrate individuality. With a deep understanding of how beauty enhances self-esteem, she set out to craft a line that resonates with authenticity and positivity.
Kells Cosmetics represents more than makeup—it’s a movement to help every girl feel confident in her own skin, no matter her style or story. Kelly’s journey is proof that following your dreams can lead to transformative change, both for yourself and others.
At Kells Cosmetics, our mission is to empower women and girls to embrace their unique beauty and feel confident in their own skin. We are dedicated to creating high-quality, innovative, and inclusive products that inspire self-expression, enhance self-esteem, and celebrate individuality. Our goal is to build a community where beauty is a source of confidence, positivity, and empowerment for everyone.
Our vision for a cosmetic brand for everyone has a commitment to excellence that extends to the development of new products that are not only fabulous feeling and luxurious but also cruelty-free. We believe in beauty without compromise, which is why all our products are ethically crafted without testing on animals. At Kells Cosmetics, we’re building a community where beauty is a source of confidence, positivity, and empowerment for everyone—while staying kind to our planet and its creatures.
Kells Cosmetics began as a dream in the heart of a middle school girl named Kelly Lindner. Growing up, Kelly was fascinated by the power of beauty and how makeup could transform not just appearances, but confidence. She envisioned a brand that would go beyond surface beauty—one that would empower girls and women to embrace their individuality and feel unstoppable in their own skin.
Years later, that dream became a reality. Kells Cosmetics was founded with the mission of creating high-quality, innovative products that inspire self-expression and enhance self-esteem. Kelly was determined to build a brand that didn’t compromise values for beauty. This meant crafting products that were inclusive, effective, luxurious, and always cruelty-free.
From the first product launch, Kells Cosmetics focused on fostering a community where beauty was more than just makeup. It became a tool for confidence, creativity, and connection. Each product is carefully designed to reflect Kelly’s vision of empowering women while staying true to ethical practices and sustainability.
What started as a dream in middle school is now a movement to redefine beauty standards, one product at a time. Kells Cosmetics is more than a brand—it’s a celebration of confidence, kindness, and the unique beauty in everyone.